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Portfolio
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The conversion effort of the Mobil service stations was the illustrating
work of DS Grafx including the cover for the merchandising guide
(left).
DS Grafx offers it's customers a variety of skills and abilities
including in-house product photography. It's conveniences like these that
DS Grafx offers that brings clients back.
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Architectural drawings
are not fine art, but they are an important part of industrial design. Here
are just a handful of the hundreds that DS Grafx produced for Mobil
utilizing computer graphics software.
Mobil Oil modernized
it's image, in the 1960's, with the innovation of the Mobil logofont and the Mobil logo.
The 'clean, uniformed corporate look' was unique within the oil industry and
was seen as a metaphor for a bright new future for America. |
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In 1990,
DS Grafx was hired to computerize Mobil's entire graphic guidelines publications. By the 1990's, the Mobil Oil
look needed to be modernized again. Mobil's long
tradition of graphic standardization in their marketing stretched back to the 1930's with the 'Mobilgas' and red Pegasus logo.
After doing an excellent job of updating their extensive documentation,
DS Grafx was employed to update and modernize their aesthetic in advertising and
marketing. |
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| Mobil's decision to modernize their aesthetic
in advertising and
packaging was pervasive throughout the corporation, and DS Grafx, inspired by the trust of
the corporate leadership,
spent over five years presenting attractive package designs
and marketing solutions for in the world's second largest company. |
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