The conversion effort of the Mobil service stations was the illustrating
work of DS Grafx including the cover for the merchandising guide
DS Grafx offers it's customers a variety of skills and abilities including in-house product photography. It's conveniences like these that DS Grafx offers that brings clients back.
The Mobil 1 V-Twin label design (left and above) was the second 'illustration/logo' of it's kind created by DS Grafx.
An illustration as well as a stand-alone logo, it combines distinctiveness and greater
appearance of quality without any increase in package production cost. Good design costs the same as
bad design and Mobil Oil knows a good deal when they see it and
DS Grafx has figured prominantly in their corporate design and
marketing graphics over the years. The Mopar dragster illustration was used for
the Mobil 1 15W-50 Synthetic label. (right and above)
|Mobil One V-Twin Label||Mopar Formula 15W-50|
You don't need to be a behemoth to take advantage of the services that DS Grafx can provide to your companies image.
|International Mobil One logo||Mobilube logo|
The Formula One Mobil 1(left and above left) was an international label because of the popularity in foreign markets of open wheel racing compared to the popularity of NASCAR in the United States.
The Mobilube logo (right
and above right) was a label design by
|Mobil One Label||Mobilube International|
|Clockwise from top;
Right facing Pegasus (1965);
(middle) Mobil Quarterly logo;
DS Grafx product photography, "Grease Cartridge" (far right);
computer graphic illustration of pallet of 5-gallon grease buckets (below middle);
computer graphic illustration of 50-gallon drum stacks (below);
(right) Mobil Quarterly publication, cover art-work computer graphic illustration and logo designed by
|DS Grafx's 'decorated pump designs' were utilized both as decals and as placard displays above the pumps. What started out as an attempt to cover-up scratched and damaged pumps, turned into a nationwide, industrywide design effort.|
are not fine art, but they are an important part of industrial design. Here
are just a handful of the hundreds that DS Grafx produced for Mobil
utilizing computer graphics software.
Mobil Oil modernized it's image, in the 1960's, with the innovation of the Mobil logofont and the Mobil logo. The 'clean, uniformed corporate look' was unique within the oil industry and was seen as a metaphor for a bright new future for America.
DS Grafx was hired to computerize Mobil's entire graphic guidelines publications. By the 1990's, the Mobil Oil
look needed to be modernized again. Mobil's long
tradition of graphic standardization in their marketing stretched back to the 1930's with the 'Mobilgas' and red Pegasus logo.
After doing an excellent job of updating their extensive documentation, DS Grafx was employed to update and modernize their aesthetic in advertising and marketing.
|Mobil's decision to modernize their aesthetic in advertising and packaging was pervasive throughout the corporation, and DS Grafx, inspired by the trust of the corporate leadership, spent over five years presenting attractive package designs and marketing solutions for in the world's second largest company.|
Mobil 1 oil cap prototype (left) was designed by DS Grafx
in 1995 for the Corvette 40th anniversary model in 1997. It was created
at the request of the CEO of Mobil, approved by him and was subsequently
passed on to Roger Penske and General Motors.
The Two-Stroke Mobil 1 logo (right) was the second of its synthetic motorcycle lubricants and the first label design for DS Grafx in the early nineties.
"On The Run", 32 oz wrap around cup
Three kinds of graphic representations: posterized image
of Lowes Motorspeedway (left);
|Copyright © 2013 DSGrafx.com, All Rights Reserved|